Answer: Ethos
Explanation: Ethos simply means character. In relation to the context above, Ethos is the emotion or character exhibited in a speaker's word or utterance or in a writer's book which is meant to appease or persuade the listeners or readers.
In the excerpt above, the speaker is aiming to persuade his followers using emotional utterances in his speech. Ethos is essential in all forms of persuasive write up. It is also used to convey empathy and morals either through writing or verbally such as public speaking.
