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In an effort to decrease the amount of industrial waste generated during production, Cynthia wanted her company to use a new machine designed by one of the employees. She felt that the new machine could also bring down the company's costs. She tried to convince her supervisor and higher authorities to provide the resources needed to build and install the machine on a large scale. Cynthia's role is that of a(n)_______

A. executive champion.
B. category captain.
C. product champion.
D. technical innovator.