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Adrian, a PR professional with Ogilvy, developed a campaign to recruit college seniors to be part of Ogilvy's plan to carve out a national niche in millennial marketing by focusing on quantifiable and measureable results. In doing so, she is applying the concepts of the ________.

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sandlee09

Answer:

Barcelona Declaration of Research Principles

Explanation:

Based on the information provided in the question it can be said that Ogilvy is applying the concepts of the Barcelona Declaration of Research Principles. These are a set of guidelines created by the public relations industry in order to calculate how efficient a certain PR campaign is in a quantifiable manner. Similar to Ogilvy's plan.

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