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Ultra-Long deodorant's tagline is "Timely strength for the match of life." Ads for the 20) product feature a baseball star saying, "You need extra muscle when your day goes into extra time." These ads appear regularly on television and in print media. At the same time, Ultra-Long runs a sweepstakes contest for its customers. To enter the contest, customers have to fill out a $1-off coupon. Through the use of IMC, Ultra-Long is hoping to primarily create ________ for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.

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sandlee09

Answer:

Brand Identity

Explanation:

Based on the information provided within the question the term being mentioned is called a Brand Identity. Like mentioned in the question this term refers to a visible, audible and sometimes physical element of a brand, which can be a color, design, logo, phrase, symbol or even a combination of all that sets a company apart from the rest of the market and identifies the company by that aspect alone. Which in this situation is what Ultra-Long is doing by creating it's ad and a catch phrase for it's product line.

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