Answer:
The correct answer is b. True.
Explanation:
The objective of applying the marketing mix is to know the situation of the company and to develop a specific strategy for subsequent positioning. One way to start is by conducting a market study.
As changing as the consumer, the marketing mix currently has an approach that rethinks questions about the market and the consumer such as:
- What needs do my clients have?
- What is the cost of satisfaction of our customers and what return will this satisfaction give me?
- Which distribution channels are more convenient?
- How and by what means do I communicate it?
