Ethos appeals to the audience's "respect for a speaker's authority and character". Ethos is one type of rhetorical device that appeals to credibility and reputation of the author. It is by the authority or the honesty of the speaker that the audience is persuaded and convinced of an argument.The other two types of Aristotle's rethorical devices are "logos", which appeals to facts and statistics, persuasive arguments, and "pathos", which appeals to emotions.
