A firm has conducted market research and found that customer satisfaction with its product is quite high. Nonetheless, repurchase behavior is very low. The research design evidently has a problem with

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14-09-2018
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A firm has conducted market research and found that customer satisfaction with its product is quite high. Nonetheless, repurchase behavior is very low. The research design evidently has a problem with

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ahmedishaal ahmedishaal · Answer 1 · 2018-09-27T08:36:09+02:00

The research design evidently has a problem with "validity".

Validity refers to how well a logical test or bit of research really allots what it sets to, or how well it mirrors the truth it professes to speak to. Like reliability, validity in this sense is an idea drawn from the positivist logical convention and necessities particular understanding and utilization with regards to qualitative research.