1.2 Research conducted by South Africa Tourism during 2011, yield that 8.2 million adult South Africans can afford to travel from a financial point of view. These were grouped into 14 distinct segment based on similarities. Discuss the TWO similarities they found in 2011. 1.3 The 14 distinct segments were divided in five segments and where chosen as the most attractive for activation through the new marketing campaign, "whatever you are looking for, it's here". Identify the THREE elements the profiles of the five segments had in common.​