Four Seasons Hotels & Resorts is recognized as an industry leader for exemplary customer service and has continued to add new ways to serve customers better than its competitors. In doing so, the company is primarily focusing on:
a) Cost-cutting measures to reduce operational expenses.
b) Expanding its market share through aggressive advertising campaigns.
c) Differentiation strategy to create a unique value proposition for its customers.
d) Forming strategic alliances with competitors to increase market dominance.