ROLE : CEO
NEEDS:
Laptops that empower employees and improve productivity.
Reduced IT costs and increased return on investment (ROI).
Positive impact on employee morale and satisfaction.
Brand image and reputation associated with the laptops
BUYING CRITERIA:
Increase in employee productivity and efficiency.
Cost savings and improved ROI (total cost of ownership, lifecycle management).
Positive impact on employee morale and retention.
Brand reputation and association with innovation and quality.
WHAT'S IN IT FOR ME?: Investing in the right laptops will enhance employee productivity, reduce IT costs, and improve employee satisfaction, ultimately leading to increased profitability and brand reputation.