A Sales training covers basic topics, such as how to begin the sales discussion, how to ask the right questions, and how to ask for the sale. Although the trainer believes that the training will be successful, you have been requested to evaluate the training program. You decide to use the Kirkpatrick four - level approach.
What aspects of the training will you evaluate?
What are some of the variables you will focus on?
What are some of the limitations of the evaluation and its findings?