From the information gathered, What observations can be made while touring the store to evaluate the peanut butter assortment of a competitor? Can it be concluded that peanut butter is important to this retailer? Would it be concluded that this store is a strong competitor? Are there any strengths or opportunities? Use the template below to document the findings.

1) Supercenters (WalMart, Superstore) or other.
2) Conventional supermarkets (Safeway, Savon, Thrifty Foods) or other.
3) Discount Grocery (No Frills, Buy Low, Freshco) or other.
4) High End/Specialty (Whole Foods, Urban Fare, T T, Costco, Independent).

The exact location and banner of each store format is up to the individual and must be named in the report.

Pricing information for each store format will be collected and compared on all peanut butter sku's by size in the store being researched.

The report will contain data collected for each store's peanut butter categories under these headings. Below each heading, write up the findings and display beside a bullet point. Include in a sentence or two the impression of what was seen.

Introduction
- A half page Introduction in full sentences giving the reader an overview of the findings.

Breadth
- How many different brands are in the category (for example Kraft)?
- For example: JIF (this is considered 1 Brand), Adams (This is one Brand), President's Choice (1 brand), Peek Frean's etc, etc. Each different brand counts as one.

Depth
- How many Brands have more than 1 size or flavour? Specify Number flavour (eg crunchy 500g)
- i.e. 4 flavours of Kraft 2 sizes - (that counts as 1 brand)
- How many individual products (sku's) are in the category?
- Each SKU is a different product (how many different types - each different brand size and flavor counts as a different sku)
- In-line shelf location and any other display locations.
- Is there a private label or store brand?
- Any exclusive product identified?

Price
- Note the price of each brand.
- Price points (end in 9 or 7?)
- Price Range

Location
- Where are the products located?
- In-line? What aisle and how is it named?
- Categories adjacent?
- End Aisle Display?
- POP (Point of Purchase - around the checkout area)?

Promotion
- Number of products on sale or (weekly ad, multiple discount, or in-store special)

Design and Display
- Total number of facings (rows of product)
- Linear feet devoted to Peanut Butter

Store Atmosphere Visual Merchandising
- Specify the details of the store's visual merchandising (signage, aisle directories).
- Fixture layout.
- What is the store's pricing strategy? (EDLP/Every Day Low Price, Hi-Lo)

Conclusion
- A summary of a couple of paragraphs advising the reader once again of the most important findings.

This is a picture of the research at WALMART, SURREY BC CA