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16-02-2024
Business

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The primary aim of many marketing campaigns is to ensure that a company's product is included in a customer's evoked set. Factors likely to affect the size of a customer's evoked set include all of the following EXCEPT for?
1) the importance of the purchase to the customer
2) the amount of time the customer can spend on the purchase decision
3) budget constraints
4) buyer's remorse

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