Soybean expansion in the Cerrado, to the south of the Amazon Basin, has in effect put more pressure on deforestation in the Amazon Basin. Investors in soybean firms, and their consumers, have been lobbying the firms to not spur more deforestation. This approach appears to be working somewhat for soybeans, but deforestation in the Amazon Basin continues by cattle ranchers, as 80% of their product is _____, contrasted with that of soybeans.