Which of the following is an advantage of having basic information about a prospect?
A. It helps the salesperson set up an appointment with the prospect.
B. It makes it easier for the salesperson to modify his or her product claims.
C. It makes the sales process more enjoyable for the salesperson and the prospect.
D. It makes it easier for the prospect to clearly identify the selling organization and its offerings.
E. It helps the salesperson understand the prospect from a personal perspective.