Hershey investigates cocoa bean growing regions and before it contracts to buy the beans from local growers, helps sets up schools for farmers’ children, provides sources of clean water for the villages, and otherwise works to improve the standard of living for the residents of regions that supply its cocoa beans. This is an example of the company acting on its perception of its _______.
a. social responsibility
b. personal responsibility
c. way to improve profits
d. need for better public relations
e. consumerism