SnowyKittenz1825 SnowyKittenz1825

15-01-2024
Business

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Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is
a) brand licensing.
b) character exploiting.
c) co-branding.
d) family branding.
e) trademark leasing.

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