Which of the following does NOT describe personalization implemented as a CRM program?

a. It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers.

b. It overcomes a limitation of CRM strategies which treat all customers in a platinum segment identical.

c. With the availability of customer-level data and analysis tools, retailers can now economically offer unique benefits and target messages to individual customers.

d. The Internet channel provides an opportunity for retailers to automate personalization and efficiently develop relationships similar to those that many small local retailers have with customers.