Which of the following is an advantage of personal selling over other forms of promotion?
a. It adds to the consistency of promotion by using the same sales message for each prospective customer.
b. It is considerably more effective in obtaining a sale and gaining a satisfied customer.
c. It is effectively directed toward prospective and non-prospective customers.
d. It becomes more effective when the number of prospective customers is more.
Naswer: b. It is considerably more effective in obtaining a sale and gaining a satisfied customer.