Which of the following is not one of the qualitative factors considered to determine if it is more likely than not that the reporting unit is less than its carrying value?
A) Industry and market conditions, such as deterioration in the industry environment, increased competition, decline in market-dependent multiples, change in the market for the entity's products or services, or a regulatory or political development.
B) Cost factors, such as increases in raw materials, labor or other costs that have a negative effect on earnings and cash flows.
C) Decline in the implied goodwill by using a discounted cash flow model.
D) Overall financial performance, such as negative cash flows or actual or projected declines in revenues, earnings or cash flows