An American organic potato-chip company has decided to consider global expansion. It has done its market research and found that there is a comparable market for its products. In addition, it has found the required distributors and a potential manufacturing location overseas. However, in the United States, its chips have regional themes, such as Saucy Southern Barbeque and Spicy Southwest Chili flavors, which will not easily translate into markets outside the United States. How could the company address this issue while maintaining the identifiable elements of the brand when expanding globally?