In certain situations, companies and organizations should not conduct marketing research. These include instances when _____. (Select all that apply.)

Responses

the company lacks the resources to conduct the research
the company lacks the resources to conduct the research

the potential benefits outweigh the costs
the potential benefits outweigh the costs

managers disagree about what they need to find out
managers disagree about what they need to find out

the results would not be helpful to management
the results would not be helpful to management